Privacy policy

We believe in making things easy for you as our dear customer. The privacy policy explains how we uses your personal data when shopping on or

The European Data Protection law changed on 25 May 2018.  Like all organisations that use your personal information, we have to provide more information about the purposes for which we use your personal data, the rights you have over it and what that means in practice.

We are committed to protecting your privacy.  We believe in using your personal information to make things simpler and better for you.  We will keep your personal information safe and will never sell it to third parties.  We will be transparent with you about why we collect your personal information and how we use it.

Collecting information about you

Information we get from you – Baricol Bariatrics AB collects personal information about you whenever you shop with us or use our services.  Some of this information you give us directly when, for example, you place an order on our website or sign up for a service.  Baricol Bariatrics AB use the information that we collect to fulfill our commitments to you and to provide you with the service that you expect. Other information is collected indirectly, for example when you post comments on our Facebook page. Please see below for examples of the data we collect from you: or

Name, address, contact details, browsing history and purchases.


We use so-called “cookies” to enhance functionality in our online store. We do not collect any personal information about you as a visitor. Instead, cookies are used to keep track of your shopping cart and to remember the choices and settings you have made in the store. If cookies are disabled, the page will not work properly and you will not be able to shop.

How do I activate cookies?  Look under “settings” or “security settings” in your browser. (It looks different in different browsers.)

Information we obtain from social media

Information posted publicly on social media sites is an important  source of information for us to better understand our customer base, and this information is sometimes collected. We do this in a way that, in most cases, does not identify individual customers. For example, we look at which groups of customers are more likely to talk to us via social media or use social media to talk about our products.  If we intend to use your information from a social media site such as Instagram, we will always contact you for your permission first. If you raise a question or file a complaint through our social media pages, we will of course have a record of your user name.  This is used only to enable us to correspond with you and resolve the matter you have raised.

How and why we use your personal information

We use your personal information for a number of different purposes.  Baricol Bariatrics AB use the information that we collect to fulfill our commitments to you and to provide you with the service that you expect. We may use this information to:

– Process your financial transactions.
– Send you order and renewal confirmations.
– Respond to customer service requests, questions and concerns.
– Administer your account.
– Send you requested product or service information.
– Keep you informed about special offers and services of Baricol Bariatrics AB.

You will be asked to confirm that you accept to provide your personal data and that you give your permission to Baricol Bariatrics AB to process your personal data.  All of the details such as why we want your data, how it will be used and if your data will be shared will be provided at the time of asking you for your consent. Where we are relying on consent, you will usually see a tick box.

Baricol Bariatrics AB may use consent where we are asking you to confirm your marketing preferences to ensure we only contact with the option you have chosen e.g. e-mail.

If some of your details have changed since the time you provided your consent you can update and amend your details at any time.

You have the right to withdraw your consent at any time if you no longer wish to take part. If you no longer want us to hold your data, you can request for your data to be erased.

There is a wide range of legal and regulatory requirements we as a company need to comply with, and some of these may affect the way we process personal data or the length of time for which we are required to keep it.

You have the right to request that we amend your data, and you can ask for your data to be removed. If we do not have any legal requirements to keep this, then we will remove it.

Baricol Bariatrics might be under a legal obligation to obtain and disclose your personal data.

Where possible we will notify you when processing your data due to a legal obligation, however this may not always be possible. However in order to prevent criminal activity or help to detect criminal activity we may share information with forces such as the Police. This is done in a safe and secure manner. You may not be notified of this.

Baricol Bariatrics may also hold personal data for our own legitimate business interest.  This relates to us managing our business to enable us to give you the best service/products and most secure experience.  When we rely on this, we will carry out a legitimate interest assessment to ensure we consider and balance any potential impact on you and your rights under data protection laws.

Our legitimate business interests do not automatically override your interests – we will no use your Personal Data for activities where our interests are overridden by the impact on you, unless we have your consent or are otherwise required or permitted to by law.

We may process your information to protect you against fraud when transacting on our website, and to ensure our websites and systems are secure.

If you have any concerns about the processing, you have the right to object to processing that is based on our legitimate interests.

We use your personal information to provide our products and services, for example to set up and run your account, process orders and transactions, respond to queries and comments and provide you with the best possible level of customer service.  We may use it to contact you about orders you have placed or to send you reminders (e.g. about repeat orders).  We may also contact you in emergency situations, such as an urgent product recall. As long as you use our products and services you can not opt out of this.

We have a legal obligation to keep the personal data we hold accurate and up to date.

We periodically update our records against commercially or publicly available sources to update addresses where customers have moved or who are deceased. This is to fill gaps in the contact details we hold and to correct addresses that are incorrectly formatted. You might opt out of this process, however there may be legal and regulatory requirements that require us to keep your information up to date if you are using our products/services.

We carry out analytics on the information we hold about our customers to help us understand who our customers are, how they use our products and services, and how people interact with us.  This enables us to plan our business – for example, stock levels, maximize the effectiveness of our advertising and understand how our business is performing. We do not do this in a way that enables individual customers to be identified. You have the right to object to the way we use your data if you believe our legitimate interest in doing it is outweighed by your right to privacy.

We might use your personal data such as your browsing history, username and purchases to personalise our websites so they are more relevant to you, giving you a better online experience. We do this through our use of Cookies. You can object to this, however we believe it will result in your online experience being less personal and relevant to you.  The content and search results you see will be generic rather than related to your interests.

If you are a registered customer you can email the contact details given below with your request.

If you are not a registered customer, information held in our Cookies may be used to select content that we feel is more relevant for you.  To prevent this, you can clear your cookies.

We may invite you to give feedback on our products and services you have used or take part in market research activities such as customer surveys, questionnaires or focus groups.  Although the invitation may be sent to you by third party agencies on our behalf, rest assured that we only send your contact details and, where relevant, data that we have collected through the use of our websites. We will only contact you by email if you have indicated that you are fine with receiving marketing materials from Baricol Bariatrics AB. Please be aware that you will not be contacted more than once every six months for research purposes. You will always be able to decline to take part in research activities and you can opt out of these types of emails from Baricol Bariatrics as well as other marketing emails. You can do this by managing your preferences following the unsubscribe link at the bottom of any of our emails.

If ownership of all or part of our business changes, we will  transfer your personal information to the new owner or successor company so we can continue to provide our services.

We share your personal information with companies that provide services on our behalf, such as printers, couriers, mailing houses, data hosting services, call centre providers, market research, manufacturers and suppliers. We always ensure these companies give your information the same level of care and security we do.  If your information is to be sent outside Europe, we make sure it will be subject to standards of protection and security that are as high as those we uses here in the Sweden. For more information on the location of your data please see below. Examples of the functions that may be carried out by external companies:

– Customer service centre
– Delivery services including couriers (i.e. FedEx, UPS, DHL)
– Market research companies
– Manufacturers or suppliers
– Payment providers
– Companies that provide web hosting
– Companies that do fraud and money laundering checks
– Companies that provide IT services (i.e. Angry Creative Web Agency Stockholm)  and IT support, including web hosting, data storage, data cleansing, and content providers .

The EEA comprise of all of the European Union countries and Iceland, Liechtenstein and Norway. Personal data can be transferred, processed and stored within these countries safely and securely as they offer an adequate level of protection to personal data in comparison to the Sweden.

We take your data very seriously and will always conduct a complete review of all our vendor processes and routines. Baricol Bariatrics holds a Secure Server Digital Certificate. The certificate certifies that is a legitimate website and provides an encrypted communication channel to protect the information you send to us when you make a purchase. In addition, all credit/debit cards are securely handled by industry-leading payment providers (Klarna or Stripe). This information is never stored on Baricol Bariatric’s website. You have the right to receive a copy of all information that Baricol Bariatrics AB has about you, such as personal information, correspondence, etc. This is provided free of charge within a 30-day deadline from ordering. When you cease to be a customer, we will retain your information in accordance with what is stated in our privacy policy. You have the right to choose that Baricol Bariatrics deletes your personal data. This is not an automatic right, what Baricol Bariatrics can delete depends on the type of data we have about you. 

Personal data manager Baricol Bariatrics AB

Baricol Bariatrics AB is responsible for personal data and is responsible for the personal data processed at We decide the purpose of the treatment and in what way it should go.

Baricol Bariatrics AB

Personal data manager

Odinsgatan 13, 411 03 Gothenburg – Sweden

Phone: +46 (0) 31–333 44 33

We have appointed a data protection officer to ensure that we always process your personal data in an open, correct and legal manner. You can contact our data protection officer as follows:

Baricol Bariatrics AB

The Data Protection Officer

[email protected]

Phone: +46 (0) 31–333 44 33